find a gallery for your art
Artist Advocate contains only profiles of artists and ads for services to galleries (framers, insurance, shippers, etc.). Our goal is to put you in front of potential galleries who may want to represent you. Your profile is available in half page, full page or multiple pages (including the cover).
Half Page (horizontal or vertical)
If You Make Quality Original Artwork This Magazine is Designed for You.
Whether you're a painter, a sculptor, mixed media, fine-art photography, plein air, concept, or decorative arts your artwork will be exposed to most of the galleries in the US, Canada and many countries worldwide selling original art works. We will also put your profile and images in front of art publishers and art licensing companies.
Flip it Over and Upside Down
One cover of Artist Advocate will offer representational art. Flip it over and the other cover will feature contemporary-modern-abstract works. You can choose to be in either or both sections.
Frequently Asked Questions Q: Is there any reason I shouldn't wait to advertise until after the first issue? A: If you are in galleries now, you may wish to list them. Additionally, we recommend anything that gives you credibility, such as awards won, how long you've been painting, the size of your body of work, etc.
Q: Should I buy a listing ad or just run my own ad? Q: How many images can I show? Q: Should I list my phone number, my website, or what? Q: Will there be a website by Artist Advocate showing my work? Q: What kinds of artwork do you accept? Q: Is there anything you won't accept? Q: Do you jury the quality of entries? Q: Why do you have two kinds of covers? Q: What if I don't get any response? Q: What questions will galleries ask me when I hear from them? Q: What about pricing? Q: Can I continue to sell direct if I have a gallery? Q: How can I be ready for a gallery call?
A: We can think of several reasons:
1. The premiere of any issue usually creates the most interest. Chances are everyone who receives it will look at it.
2. As the word spreads, there will be more and more artists advertising. By being in earlier issues you not only will be competing with fewer artists, you'll be one of the first impressions made with the galleries, which will benefit you in the long term (the more impressions made, the more your name becomes known).
3. The price will go up. We're extending an introductory rate and will lock in this rate to all who continue to advertise without skipping an issue.
A: You can do either. There is no additional charge if we create a listing ad for you. If you run a regular ad and require artwork, we will have to charge you to create that ad. Either is OK with us.
A: If you run a full-page ad, you can run two images, one large and one small. If you run a half-page, you can run one image. If you design your own ad, you'll still need to follow these guidelines, which were created to keep a consistent look and to make sure there is a sizable image to highlight your work.
A: To make it easy for people to review your other work, we recommend a website address. We also recommend you include the phone number you are most likely to answer.
A: At this time, we will create two things: the magazine and a digital copy of the magazine. The digital copy will be on the website and can be downloaded or viewed online, and every ad will link to the advertiser's website. You will also be able to e-mail this PDF of the magazine to anyone you like.
A: We accept artwork that would appear in a gallery selling original artwork. As you know, some galleries only sell paintings and sculpture while others sell craft items, decorative items, handmade furniture, photography, jewelry, etc. We accept anything original.
A: We won't know until we see it. We reserve the right to refuse any artwork or any item for any reason. If we find something objectionable in any way, we may reject it.
A: We have found that there are a lot of different levels of artwork and galleries. We are not trying to be the judge in this instance because we accept many types of artwork and it's not our job to decide what is and is not quality. There are many levels of galleries, and we are letting them decide if they want to select you. We have been in galleries and seen items we don't think belong, but they are big successes. If, however, we feel something is objectionable in other ways or might violate the post office regulations we work under, we may choose to reject it.
A: We have a front and back, with contemporary/modern art and representational art. You can choose the section you prefer. We do this because we have found most galleries either sell representational works or abstract or modern works, but not both. We want to make sure the galleries open the magazine, and if the cover does not appeal to their style, they may not.
A: Advertising is not a science. There are no guarantees. Our role is to place the ads in front of the galleries. We cannot make them open it, read it, or respond to it, though we try to make it a publication they will want to open. Most advertisers will tell you that all advertising works best with multiple impressions. If you don't get a response right away, please understand that you should not give up. Not everyone will open the magazine at the same time, and not everyone will respond to the image you've put in the magazine. Sometimes people need to see your work multiple times. (We recommend using a different image with each ad.)
A: Every one is different. They will probably try to understand how long you've been creating your art, how you've been selling it, who else is selling it, what the price points are, how much inventory you have, and how often you can produce artwork. A gallery wants to know that you create enough work that they can sell it. No one wants one piece a year.
A: You can set your pricing and hope it is not too much or too little to turn someone off (yes, low prices can be a turnoff to some galleries). Most galleries want to know they can make enough money on your work. What you think is a high price many be a low price to them. We suggest having an open discussion and listening to the suggestions of a gallery, which knows its market best.
A: Every gallery is different. We recommend you and your potential gallery work out the individual terms of your agreement. Most galleries want either an exclusive to a territory or region, while others may want a total exclusive. Others may ask that you remove your website, or, if you have one, that you don't provide a way to contact you or buy online. Others may require that you list them as the gallery and provide a link.
A: Try to anticipate all the questions you might be asked and know the answers so well that if you answered the phone in the middle of the night, you could give the answers. Be ready. If someone calls, you'll want to drop everything and talk to them now. Something as simple as "I'll call you back" may turn them off.
Published Four Times Annually
Don't play wait and see. Doing so won't allow you to capture grandfathered pricing. We will put you in front of galleries four times a year. Will they call you the moment the publication arrives?
All advertising is based on repetition and frequency. It is also dependent on the needs of the prospect at the moment. Every gallery will treat it differently. Some may have immediate need for new artists to represent while others may not be seeking new artists at the time. We must also consider that different galleries are seeking different styles. What if, for instance a gallery, which traditionally has carried 19th centrury deceased artists suddenly decides to open a contemporary gallery. Where do they begin looking? Artist Advocate will be on their desk.
We've Got You Covered
Several premium positions and packages are available including both cover positions. These will book up fast for artists looking to stand out even more (and you can show your collectors that you were on the cover of a magazine!). (Cover artists subject to quality vetting committee)
Jaye Alison Moscariello (Jaye@artistadvocatemagazine.com)
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